XR50X90J in by Sony in Savannah, GA - BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV (2021)
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BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV (2021)

Sony XR50X90J

Features

  • XR TRILUMINOS PRO™ - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
  • FULL ARRAY LED & XR CONTRAST BOOSTER 5 - Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.
  • GOOGLE TV™ - See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more. 2
  • BRAVIA CORE™ - Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select Sony TVs. 3

Quick Specs

  • Type: 50 - 59 LED-LCD TV
  • Energy Star Rated: No

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Explore the world with precise 4K HDR pictures See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™. 1

World's first cognitive intelligence TVs 1 Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Precise 4K picture, as perceived by the human eye Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.

Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately-whatever you're watching. Enjoy your entertainment in a whole new way, with sound and picture in perfect harmony.

Watch what you love. Control it with your voice Your TV is now more helpful than ever. Use your voice to easily find your favorite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch"" Even get answers on screen, control smart home devices and more. Just press the Google Assistant button on the remote to get started. 2

Bring the theater experience home, enjoy movies included with BRAVIA XR Bring the theater experience home, enjoy movies included with BRAVIA XR Five Movies to redeem, 12 Months unlimited streaming. 3 4

Recycle. Renew. Reduce. Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% is used in its components.

XR Picture A wide palette of naturally beautiful colors See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

A wide palette of naturally beautiful colors Real life depth with deep blacks and intense brightness Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker-no more details overwhelmed by shadow or lost in blown-out highlights.

Real life depth with deep blacks and intense brightness Recreating lost texture, the intelligent way Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock. 6

Recreating lost texture, the intelligent way Intelligent motion processing for fast-moving, blur-free scenes Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross-analyzes data to ensure action stays smooth, bright, and clear.

Intelligent motion processing for fast-moving, blur-free scenes Sound from the screen, perfectly matching action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what's on the screen for a truly immersive experience.

XR Sound All your entertainment upscaled to 3D surround sound With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Sound from the screen, perfectly matching action Voice Zoom™ 2 enhances voices for clearer dialog Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

All your entertainment upscaled to 3D surround sound Easily control your smart home Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices. 2

Voice Zoom™ 2 enhances voices for clearer dialog Supersize your smartphone favorites Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. 2 11

Smart TV Features Control all your devices with one smart remote All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.

Easily control your smart home As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

Supersize your smartphone favorites Our slimline stand has been designed to perfectly match the TV and harmonize with your room and decor.

Control all your devices with one smart remote Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Design With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits. 8 9 10

Flush Surface for more immersive viewing Assistive Technology on Google TV Our TVs include visual, hearing and mobility accessible technology.

Features

  • XR TRILUMINOS PRO™ - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
  • FULL ARRAY LED & XR CONTRAST BOOSTER 5 - Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.
  • GOOGLE TV™ - See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more. 2
  • BRAVIA CORE™ - Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select Sony TVs. 3
  • HDMI 2.1 - Get the most out of next-gen gaming with BRAVIA XR HDMI 2.1 enabled TVs featuring 4K/120Hz and BRAVIA Game Mode for increased frame rate and reduced input lag. 5
  • XR MOTION CLARITY™ - Intelligent motion processing for fast-moving, blur-free sports and action-packed movies.
  • XR 4K UPSCALING - Enjoy all your HD content in close to 4K resolution and bring back lost texture and detail with intelligent TV processing. 5
  • ACOUSTIC MULTI-AUDIO - In addition to traditional TV speakers, two sound positioning tweeters on the sides of the TV elevate the soundstage, enabling sound to follow the action for a truly immersive experience.
  • DOLBY VISION 7 , IMAX ENHANCED 8 , NETFLIX CALIBRATED MODE 9 - Enjoy immersive and engaging cinematic content as the creator intended.
  • GOOGLE ASSISTANT - Use your voice to easily find your favorite movies, shows, and music. Get answers on screen, control smart home devices, and more. 2
  • APPLE AIRPLAY - Works with AirPlay 2 to easily stream content from your Apple device. 10
  • ULTRA-SLIM WALL MOUNT COMPATIBLE - Hang your TV like a work of art with the optional SU-WL855 ultra-slim wall-mount bracket available for 55" class, 65" class, and 75" class X90J series TVs. 12
Accessibility
Accessibility Shortcut Yes
Audio Description (Audio key) Yes
Closed Caption Closed Caption
Screen Reader Yes
Text Magnification Yes
Voice Search Yes
Built-in Tuner
CI+ -
Number of Tuners (Sat) -
Connectivity
APPLE AIRPLAY Yes
Design
BEZEL COLOR Black
BEZEL DESIGN Flush Surface
Remote Control Standard Remote
STAND COLOR Titanium Black
STAND POSITION -
Stand design Slim Blade stand
Dimensions and Weight
DIMENSION OF TV WITH STAND (STANDARD POSITION) (W x H x D) 44.06 x 28.15 x 11.26 inch (1,119 x 715 x 286 mm)
Dimension of Package Carton (W x H x D) 48.23 x 30.79 x 5.55 inch (1,225 x 782 x 141 mm)
Dimension of TV without Stand (W x H x D) 44.06 x 25.55 x 2.76 inch (1,119 x 649 x 70 mm)
Screen Size (cm, measured diagonally) 126 cm
STAND WIDTH (STANDARD POSITION) 26.18 inch (665 mm)
Screen Size (inch, measured diagonally) 50" (49.5")
VESA® Hole Pitch(W x H) 7.87 x 7.87 inch (200 x 200 mm)
Weight of Package Carton (Gross) 41.9lb (19 kg)
Weight of TV without Stand 29.8 lb (13.5 kg)
Model year
Model year 2021
Picture (Panel)
Backlight dimming type Local Dimming
Backlight type Direct (Full Array LED)
Display resolution (H x V, pixels) 3840 x 2160
Display Type LCD
Viewing Angle (X-Wide Angle) -
Picture (processing)
Clarity enhancement XR 4K Upscaling Dual database processing XR Super Resolution
Color enhancement XR Triluminos Pro™ XR Smoothing Live Color™ Technology
Contrast enhancement XR Contrast Booster XR HDR Remaster Dynamic Contrast Enhancer
HDR (High Dynamic Range) compatibility Yes (HDR10, HLG, Dolby Vision)
Motion enhancer (Native Hz) XR Motion Clarity, Auto mode
NETFLIX CALIBRATED MODE Yes
Picture modes Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
Picture processor Cognitive Processor XR
sensor Light
Video signal support HDMI™ signal: 4096 x 2160p (24, 60 Hz), 3840 x 2160p (24, 30, 60, 120 Hz), 1080p (30, 60, 120 Hz), 1080/24p, 1080i (60 Hz), 720p (30, 60 Hz), 720/24p, 480p
Power and Energy Saving
Dynamic Backlight Control Yes
ECO FRIENDLY Yes
Mercury content (mg) 0.0 oz
Power Consumption (On Mode) for Energy Star -
Power Consumption (Standby Mode) for Energy Star -
Power Consumption (in Standby) 0.5 W
Power Requirements (voltage/frequency) 60 Hz for UL cUL 50/60 Hz for other AC 120 V for UL cUL AC 110-240 V for other
Power Saving Mode/Back Light Off Mode Yes
Presence of lead -
Software
Application Store Yes (Google Play Store)
Auto Calibration with CalMAN® Yes
BUILT-IN MIC SWITCH -
Closed Captions (Analog/Digital) (Analog) Closed Caption (Digital)Closed Caption
Display Language AFRIKAANS, AMH, ARABIC, ASSAMESE, AZE, BEL, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, BAQ, PER, FINNISH, FRENCH, GLG, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ISL, ITALIAN, HEBREW, JAPANESE, KAZAKH, KANNADA, KOR, KIR, LAO, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MON, MARATHI, MAY, BUR, NOB, NEP, NLD, ORIYA, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SWAHILI, TAMIL, TELUGU, THAI, TGL, TURKISH, UKRAINIAN, URD, UZB, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE , ZULU
Electronic Program Guide (EPG) Yes
Internet Browser Vewd (not pre-installed)
On-board Storage (GB) 16 GB
On/Off Timer Yes
Operating System Android TV™
Sleep Timer Yes
Teletext No
Text Input Language ENGLISH / FRENCH / GERMAN / HEBREW / ITALIAN / RUSSIAN / SPANISH / VIETNAMESE / JAPANESE
Sound (Processing)
ACOUSTIC AUTO CALIBRATION Room & User Position Compensation
DTS audio format support DTS Digital Surround
Dolby audio format support Dolby™ Audio, Dolby™ Atmos
FM Radio No
Simulated surround sound 3D Surround Upscaling
Sound Modes Standard, Dialog, Theater, Music, Sports, Dolby Audio
Sound processing No
VOICE ZOOM Voice Zoom 2
Sound (Speakers and Amplifier)
Audio Power Output 10 W + 10 W
Speaker Configuration Full Range (Bass Reflex) x 2, Tweeter x 2
Speaker type Acoustic Multi-Audio Sound Positioning Tweeter, X-Balanced Speaker

Quick Specs

  • Appearance

  • Type: 50 - 59 LED-LCD TV

  • Features

  • Energy Star Rated: No

  • Panel

Multibrand Premium TV or Soundbar Gold Medal Savings Delivery and Installation Rebate

Offer Expires: 7/18/2021 to 8/11/2021 Must be postmarked by: 9/11/2021

Receive up to a $250 delivery and installation rebate with purchase of qualifying premium 4K TV, 8K TV, or Soundbar. Rebate form must be postmarked by 9/11/2021.

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

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